
FUKUOKA PAY PAY DOME - SOFTBANK HAWKS
실제 구장 재현 · 팬 참여 미니게임
SOFTBANK / 2023
ZEP / BRANDED VIRTUAL EXPERIENCE
ZEP maps for brands, learning and events.
From spatial design to missions and games,
through launch and operations.
A LINK. AN AVATAR. A NEW EXPERIENCE.
In ZEP, visitors explore, talk and take part as avatars. We design the look, routes and activities around your brand and goals.
01 / SPACE DESIGN
Create a path from arrival to exhibitions and the next space.
Bring brand colors and stories into buildings, signage and objects.
Approach for information. Step through a portal to discover the next place.
Recreate the details of a real place,
or build a world unique to your brand.
Decide where visitors go and what they discover, from arrival guidance to moving between spaces.
Real-world architecture, cartoon settings or isometric worlds—scenes where characters and content belong together.
Place exhibitions, videos, guides and consultation points where they make sense, using portals and signs to aid exploration.
02 / CONTENT & INTERACTION
Talk to characters, solve missions,
and discover new places.
Turn your message into a reason to take part.
Shape brand messages into dialogue, scenes and missions.
Plan and build quizzes, collections, stamp trails and mini-games around your goals.
Design journeys into events, external pages or apps, checking integration requirements.
Characters guide visitors to their next destination and mission.
Choose the symbol you saw in the exhibit.
Record completion and connect visitors to the next piece of content or event.
Interactive demo · Try selecting a mission.
03 / BUILD, OPEN & EVOLVE
Plan the opening—and a reason to return.
Prepare and operate around your event flow.
Connect movement, interactions and games, and test on desktop and mobile.
Prepare instructions and run-of-show, controlling spaces and content to match the event.
Update banners, objects and events, and test again for the next occasion.
We review ZEP plans and production scope based on attendance, duration and features. Platform fees and external integration requirements are explained separately.
LET’S MAKE A WORLD
Start with the story, not the shape of the map.
We'll plan the scope you need together.
Send an inquiry and we'll reply by email.
Tell us the purpose, audience and message. We'll plan the space and content for your brand event, exhibition or learning program.
We can scope map design, space construction, missions, games or operations separately. For existing maps, we'll first check editing rights and available assets.
We check layouts and controls for mobile participation. External website or app connections are reviewed separately for device restrictions and implementation.
By map count, design scope, custom features, content, launch schedule and operating period. ZEP subscriptions and external integrations are separate from production fees.
Depending on the plan and operating conditions, it can stay open or be adapted for another season. Updates and ongoing support are scoped separately.